Belk Chairman and CEO Tim Belk, left, and Belk President and Chief Operating Officer Johnny Belk unveil the new Belk logo and store signage at Belk at SouthPark Mall in fall 2010. The new logo and signage were part of a $70 million re-branding campaign. DIEDRA LAIRD Staff Photographer
Belk Chairman and CEO Tim Belk, left, and Belk President and Chief Operating Officer Johnny Belk unveil the new Belk logo and store signage at Belk at SouthPark Mall in fall 2010. The new logo and signage were part of a $70 million re-branding campaign. DIEDRA LAIRD Staff Photographer

In Charlotte, Belk is more than just a store

August 13, 2015 02:57 PM