Ivanka Trump, daughter of President Donald Trump, and her husband Jared Kushner dance at the Freedom Ball on Inauguration Day in Washington. It appears that Charlotte-based Belk is the latest retailer to drop Ivanka Trump’s product line from its website. Evan Vucci AP
Ivanka Trump, daughter of President Donald Trump, and her husband Jared Kushner dance at the Freedom Ball on Inauguration Day in Washington. It appears that Charlotte-based Belk is the latest retailer to drop Ivanka Trump’s product line from its website. Evan Vucci AP

What's In Store

Surveying the retail landscape in the Charlotte region and beyond

What's In Store

Belk appears to drop Ivanka Trump brand from website

By Katherine Peralta

kperalta@charlotteobserver.com

February 06, 2017 5:29 PM

It appears that Charlotte-based Belk is the latest retailer to drop Ivanka Trump’s product lines from its website.

A landing page for the name of President Donald Trump’s daughter – whose brand includes women’s apparel, shoes, and accessories – turns up an error message on Belk’s website. A customer service representative confirmed that the brand had been removed from Belk’s site.

At the Belk store at SouthPark mall, Trump’s dresses were still being sold at full retail price. A store employee said Trump’s dresses have “sold fantastically,” and that she was unaware of any move to pull the brand from stores. Additionally, some Ivanka Trump product images still appear on Belk’s website, though the items are not available for purchase.

“We continually review our assortment and the performance of the brands we carry. And we make adjustments as part of our normal course of business operations,” Belk spokeswoman Holly Richter told the Observer in an email.

Belk’s move comes days after Nordstrom, citing declining sales, announced that it would phase out Trump’s brand. On Friday, Neiman Marcus removed its Ivanka Trump line. Shoes.com has also removed her brand.

Belk’s removal of Trump’s products this past weekend also comes amid growing pressure from an activist campaign called #GrabYourWallet, the retail site Racked first reported.

Shannon Coulter, the campaign’s organizer, has implored a slew of other retailers, including Macy’s, Bloomingdale’s and Dillard’s, to boycott companies affiliated with the Trumps. Coulter tweeted this weekend that Belk carried 30 Trump-branded items as of Jan. 29.

Belk has its corporate headquarters on Tyvola Road. The local department store chain was bought by private equity group Sycamore Partners in late 2015.

This is brand new. @Belk had 30 Ivanka items as recently as Jan. 29th. We'll work with journos tomorrow to learn brick-and-mortar situation. pic.twitter.com/vOVeg99W0D

— Shannon Coulter (@shannoncoulter) February 5, 2017

Katherine Peralta: 704-358-5079, @katieperalta

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