Belk’s Crown & Ivy shirts for men Courtesy of Belk
Belk’s Crown & Ivy shirts for men Courtesy of Belk

What's In Store

Surveying the retail landscape in the Charlotte region and beyond

What's In Store

Belk’s popular Crown & Ivy brand expands into menswear and women’s shoes

By Katherine Peralta

February 14, 2017 04:51 PM

Belk’s popular private label brand Crown & Ivy will start offering menswear and women’s shoes.

The collections will be available in stores and online this month, the Charlotte-based department store said in a statement Tuesday. Next year, the brand will start offering home products and kids’ apparel, too.

Some of the new Crown & Ivy items Belk said it will start selling for men include button-down woven shirts in printed patterns, polos, chino pants and suits. Some of the new women’s shoes that Belk will sell include brightly colored flip-flops, sandals and jellies.

Belk launched Crown & Ivy as a preppy women’s apparel line in 2014. The department store last year opened its first standalone Crown & Ivy store in Raleigh’s Crabtree Valley Mall.

Help us deliver journalism that makes a difference in our community.

Our journalism takes a lot of time, effort, and hard work to produce. If you read and enjoy our journalism, please consider subscribing today.

Experts say private label brands, which are typically more moderately priced, are a way retailers can boost their profitability. Companies such as Belk get to keep more of the sales dollars from their private label brands because national-brand middlemen are eliminated, and stores can choose how and when to discount items.

Belk’s other private label brands include Red Camel and Made Cam Newton.

Katherine Peralta: 704-358-5079, @katieperalta