Lidl interior Courtesy of Lidl
Lidl interior Courtesy of Lidl

What's In Store

Surveying the retail landscape in the Charlotte region and beyond

What's In Store

Lidl sets opening dates for first Charlotte-area stores

By Katherine Peralta

kperalta@charlotteobserver.com

August 30, 2017 10:49 AM

The highly anticipated arrival of Lidl in the Charlotte area is near.

The German grocer on Wednesday morning announced the opening dates of its first stores in the area: Supermarkets in Shelby and Indian Land will open Sept. 21, and its stores in Gastonia and Rock Hill will open Sept. 28.

Lidl said in a statement that it will offer a slew of grand opening special offers at the new stores. The first 100 customers at each store, for instance, will receive a wooden coin for a chance to win up to $100 in Lidl gift cards. Lidl will also be giving away free samples and reusable shopping bags while supplies last.

Lidl (pronounced like “needle”) has been building new stores that are around 20,000 square feet – roughly half the size of a typical Harris Teeter store – and have six aisles filled with a smaller inventory of groceries than you’d find at a typical grocery store.

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Most of the groceries are private label, which means they are made exclusively for Lidl and are reasonably priced. Private label brands, for grocers and other retailers, are more profitable because national-brand middlemen are eliminated, and stores can choose how and when to discount items.

Lidl – which competes with another German grocer expanding in Charlotte, Aldi – also boasts an extensive, sommelier-curated wine selection with about 125 different varieties, ranging in price from $2.69-$27.99.

Elsewhere in North Carolina, the grocer has stores in Kinston, Greenville, Wilson, Sanford, Rocky Mount, Winston-Salem, Wake Forest, Rockingham and Thomasville. Lidl says it plans to have 100 U.S. stores open within a year.

Here are the locations of the Lidl stores opening in September:

▪ Shelby: 1005 E. Dixon Blvd.

▪ Indian Land: 9990 Charlotte Highway

▪ Gastonia: 951 E. Hudson Blvd.

▪ Rock Hill: 1260 Herrons Ferry Road