Following a near-perfect 2015 season, the Carolina Panthers are now worth over $2 billion.
After winning the NFC Championship and making the Super Bowl for the second time in franchise history, the Panthers raised ticket prices by $5-$12 from the prior year in about two-thirds of Bank of America Stadium. The team has also been working to enhance the fan experience with stadium upgrades like improving the Wi-Fi and reducing concession line wait times.
And ticket sales help boost overall revenue: The Panthers last season had a total revenue of $362 million, and operating income of $53 million.
For the league as a whole, richer stadium deals and relocation drove NFL team values 19 percent higher over the year to an average of $2.34 billion, Forbes said. That phenomenon – portability – has a big impact on overall team values because all 32 teams share equally the vast majority of their TV money, national sponsorship revenue and about one-third of ticket proceeds, Forbes said. So last season, the teams shared 63 percent of their combined $12.2 billion in revenue.
One example of the portability boost is the Rams, which doubled in value to $2.9 billion after moving from St. Louis to Los Angeles. The Rams are slated to play three seasons at Memorial Coliseum before moving into a new stadium in Inglewood.
Forbes says team values are based on enterprise value – that is, its equity plus net debt – based on the multiples of revenue of historical transactions plus other offers to buy and invest in teams currently on the table. Revenue and operating income are from the 2015 season.